Ventura’s own Ray Fresco will be stopping by this Friday evening at 5:30pm for an exclusive in-store performance. During this leg of their tour the band is only playing record stores, so come on out and support a great California band and a local music retail institution.
In the music industry, words like “original” and “eclectic” are seemingly thrown around aimlessly when a new artist is being described. Usually, it’s a desperate and obvious attempt to make an act come across as more unique and interesting than they really are. In the case of Ventura, California’s, Rey Fresco, however, “eclectic” doesn’t even begin to describe the band’s diverse musical sound, as well as their equally varied personal backgrounds.
Though their name may sound more like a solo artist, Rey Fresco (Spanish for King Fresh), is a four piece band that over the past year has absolutely exploded in the California music scene. Comprised of soulful lead singer and Fiji native, Roger Keiaho, drummer, Andrew Jones, who builds his own drums with techniques borrowed from surfboard making, bassist, Shawn Echevarria and harpist, Xocoyotzin “Xoco” Moraza, who plays a 36 string Veracruz harp built by his father and also holds a degree in ethnomusicology, Rey Fresco is “the sonic equivalent of a global summit.”