Marketing Program/ Banner/ Listening Station Titles Promoted This Week:
Arcade Fire – WE CD/LP (Columbia/Sony)
WE is the new album from Canadian rock band Arcade Fire. This is the sixth Arcade Fire studio album and is made up of seven songs that speak to this moment with unique directness. Written, recorded, and released during a critical historical juncture, they are divided into two distinct sides, “I” and “WE.” If the “I” side of the record evokes and embodies our holed-up anxiety and lack of physical connection, the “WE” side captures the excitement of new possibilities and the elevating thrill of committing to one another socially and personally. Produced by Nigel Godrich, Win Butler and Régine Chassagne, WE is a 40 minute epic as much about the forces that threaten to pull us away from the people we love, as it is inspired by the urgent need to overcome them. [An indie store exclusive white color vinyl pressing is available.]
Aurora – The Gods We Can Touch CD/2xLP/Cassette (Glassnote)
Aurora’s The Gods We Can Touch is an elegant and celestial but provocative album about shame, desire, and morality, all seen through the narrative prism of Greek mythology. In each of the album’s 15 songs we meet a different God. On “Exist For Love”, it’s Aphrodite; We also meet Persephone, queen of the damned (on “Heathens”), Morpheus (“This Could Be A Dream”) and Peitho, the personification of seduction and persuasion (“A Dangerous Thing”). “The Greeks had gods and goddesses for everything,” Aurora notes. “For anxiety, for wine, for sex… Long ago when this concept of gods and goddesses started, they were more human, more relatable, and almost touchable. Most importantly, they had flaws.”
AWOLNATION – My Echo, My Shadow, My Covers And Me CD (Better Noise Music)
AWOLNATION’s new album My Echo, My Shadow, My Covers And Me is a fiercely collaborative and celebratory project. It’s an eclectic collection of masterfully crafted and carefully curated covers, with each track featuring at least one acclaimed musical artist. It includes epic re-imaginings of classics like “Wind Of Change” by the Scorpions, “Take A Chance On Me” by ABBA, and “Beds Are Burning” by Midnight Oil; and features collaborations with artists like Portugal The Man, Brandon Boyd of Incubus, Jewel, Beck, Taylor Hanson and more. [Vinyl edition due June 3. Cassette version TBD.]